Sony’s Bravia II mounted onto a wall above a table. — Sony’s Bravia II is currently on sale for a whopping $700 off right now. | Image: Sony

Things are looking bright for those who want to nab a great TV in 2025 at a substantial discount. There’s usually a great deal happening on a mid- or high-end TV from LG, Sony, TCL, Hisense, or Amazon’s own Fire TV brand — even if the biggest discounts remain reserved for Black Friday, Cyber Monday, Amazon Prime Day, and during the lead-up to the Super Bowl.

Right now, there are a number of discounted 4K TVs to choose from, spanning a wide variety of prices, sizes, and feature sets. Whether you want a secondary screen for the bedroom or a high-end OLED that’s built to provide the ultimate gaming or cinematic experience, we’ve picked out the best TV deals.

The best 4K TV deals for most people
The best 4K TV deals for those on a budget
The best deals on high-end 4K TVs

The best 4K TV deals for most people

TCL QM7K

If you want a 55-inch TV with a gorgeous and bright QD-Mini LED panel without spending over $1,000, the TCL’s QM7K is the set to get. It’s currently available at Amazon, Walmart, and Best Buy for around $598 ($700 off), which is its lowest price ever. It features a native 144Hz refresh rate with support for up to 288Hz speeds at 1080p when playing games with VRR. However, only two of its four HDMI ports support those speeds; the other two top out at 4K/60Hz or 1440p/120Hz. It also features a dynamic light algorithm to prevent images from appearing washed out.

The TV boasts up to 2,500 local dimming zones, according to TCL, but that depends on the size you get. The folks at Rtings found out that the 65-inch version has 966 zones, though even with fewer of them in the 55-inch model, it should still provide good brightness control. Having more dimming zones means the TV can control the brightness of more precise sections of the screen, helping to avoid blooming, which is when an area around the source of light on the screen is too bright, breaking the realism of the image. The QM7K is powered by TCL’s AiPQ Pro processor, which uses AI to manage its contrast, color, clarity, motion, and upscaling. TCL partnered with Bang & Olufsen to provide the TV’s audio system. You can also get the 75-inch model for around $1,297.99 ($702 off) at Amazon and Best Buy if you want a bigger screen.

TCL QM7K

Where to Buy:

Panasonic Z85

We have a dedicated section for high-end OLED TV deals below, but Panasonic’s Z85 is such a good value that it deserves consideration for those on a budget. The 65-inch model is on sale for $799.99 ($1,000 off) at BuyDig and $997.99 ($802 off) at Amazon, which is one of the deepest discounts on our list. The Z85’s OLED panel is its standout feature, as it achieves perfect black levels and vivid color. It has a 120Hz refresh rate panel, and two of its four HDMI ports support that speed at 4K. The Z85 also supports both Nvidia G-Sync and AMD FreeSync Premium, which minimize screen tearing and other visual artifacts when playing on a PC with a compatible video card.

The 4K TV features an HCX Pro AI Processor MKII to control its color, contrast, and clarity, optimizing the image and sound quality of whatever you’re watching in real-time. The TV’s audio system features a built-in subwoofer for enhanced bass. The Z85 runs Fire OS, Amazon’s entertainment-focused operating system, so you have the option to use many functions by asking Alexa via its voice-enabled remote. A 55-inch model of the Z85 is also available at BuyDig for just $699 ($900 off), or $897.99 ($702 off) at Amazon.

Panasonic Z85

Where to Buy:

The best 4K TV deals for those on a budget

Amazon Fire TV 4-Series

Amazon’s Fire TV 4-Series is an affordable option if you want to upgrade a smaller HDTV to a 4K model. The 50-inch model is currently on sale for $289.99 ($110 off) at Amazon. The TV features an LED panel with a 60Hz refresh rate and support for HDR10 / HLG, which is totally sufficient for casual TV viewing or watching movies and TV shows. It runs Fire OS, and comes with a remote that allows you to summon Amazon Alexa with the push of a button for a query or command. You can step up to a a 55-inch model for $359 ($100 off), if you like its modest feature set but want a slightly larger screen.

Amazon Fire TV 4-Series

Where to Buy:

Hisense QD7

If your budget is under $500, the 55-inch Hisense QD7 has a lot to offer for its current sale price of around $367.99 ($132 off) at Amazon and Best Buy. It features a QLED panel that can deliver more contrast and brightness than a typical LED TV, with support for HDR10 Plus and Dolby Vision with a peak brightness of 600 nits. The 4K set features a processor capable of AI upscaling and full array local dimming with 160 local dimming zones. A panel with full array local dimming offers better control of brightness and contrast than direct- or edge-lit LED panels (this video from LG shows how it works), providing a more consistent picture across the entire screen. The QD7’s obvious weak point is gaming, due to its 60Hz refresh rate, but if that’s not important to you, it remains a superb value. If you want a larger TV, you can get a 65-inch model for around $487.99 ($112 off) at Amazon and Best Buy.

Hisense QD7

Where to Buy:

The best deals on high-end 4K TVs

Sony Bravia 8 II OLED

If you want a TV that produces reference-quality images, Sony’s Bravia 8 II (K65XR80M2) is the best choice. It was recently selected as the top TV in Valve Electronics’ 10th annual TV Shootout based on objective and subjective tests conducted by a panel of experts comparing each set to the image on a $43,000 reference monitor. Disclosure: Verge editor-in-chief Nilay Patel was one of the judges. The 55-inch model also recently received a substantial price cut, dropping it to around $2,298.99 ($1,200 off) at Amazon and Best Buy.

Sony’s premium set has a 120Hz refresh rate panel, with two HDMI 2.1 ports that support 4K at 120Hz, and two HDMI 2.0 ports that top out at 4K / 60Hz. It doesn’t support Nvidia’s G-Sync or AMD’s FreeSync Pro, so there aren’t any specific features on this TV that PC gamers can take advantage of. Sony calls the Bravia 8 II its brightest OLED screen yet, and testing conducted by Hometheaterreview found its maximum brightness was 1,880 nits when viewing HDR content. Its predecessor topped out at 1,300 nits HDR video, or roughly 44 percent dimmer.

The TV runs on Sony’s XR processor, which uses AI to adjust the color, contrast, and clarity of whatever you’re watching in real time to look better. The judges in the aforementioned TV Shootout chose Sony’s set as the best model for SDR (Standard Dynamic Range) processing, but third of four models compared for HDR (High Dynamic Range) processing. Any OLED TV can show true black, but judges agreed that the Bravia 8 II pulled ahead in grayscale and contrast when viewing SDR video.

Sony says its TV has modes calibrated for Netflix, Prime Video, and its own Sony Pictures Core streaming services, too. Sony Picture Core is a streaming service that’s available on select Bravia TVs and Sony gaming consoles, and allows you to stream or download 4K movies at far higher bitrates than competing services. The Bravia 8 II comes with 10 credits, which you can use to download movies for offline viewing, and two years of unlimited streaming for films in its catalogue.

If you want this TV in a larger size, Amazon and Best Buy have the 65-inch model marked down to around $2,998 ($501 off).

Sony Bravia 8 II

Sony’s Bravia 8 II mounted onto a wall on top of a media center.

Where to Buy:

LG C4 OLED

The last-gen LG C4 remains one of the best OLED TVs you can buy, and the 65-inch model is currently on sale for around $1,396.99 ($204 off) at Amazon, B&H Photo, and Best Buy. Like LG’s newer C5 OLED, it has a 120Hz panel with support for VRR, Nvidia G-Sync, and AMD FreeSync Premium (the option exists to enable a 144Hz mode if you dig in the TV’s options). Its embedded A9 AI Processor Gen7 offers higher-quality video upscaling and image optimization compared to the C3. The biggest difference between the C4 and C5 is their maximum brightness. The C4 tops out at an advertised 1,000 nits, while the C5 tops out at around 1,165 according to tests conducted by Tom’s Guide.

Additionally, the C4 features a three-channel audio system, which might sound impressive compared to other TVs, but still can’t compete with a soundbar. When you’re not watching videos or playing games, you can also enable the C4’s Gallery Mode to display art. Basically, the LG C4 offers many of the same features as the C5, but retails for nearly $400 less. You can also save on the 77-inch model, which is on sale for around $2,496.99 ($1,000 off) at Amazon, B&H Photo, and Best Buy.

LG C4

Where to Buy:

Sony A90K

Sony’s 42-inch A90K is a premium OLED TV that it claims is specially optimized with features for gaming on a PlayStation 5, but realistically, all of the TVs in this list work great with the PS5 — not to mention all other modern consoles. It’s currently on sale for around $1,198 ($100 off) at Amazon, B&H Photo, and Best Buy. The TV has a 120Hz panel, with two HDMI 2.0 ports and HDMI 2.1 ports.

About the special PS5 features, if you connect the console to the A90K, the TV will automatically enable Auto HDR Tone Mapping for more accurate colors, along with an Auto Genre Picture Mode that will adjust its settings based on the game you’re playing. Sony’s Cognitive Processor XR automatically adjusts the TV’s contrast, brightness, and colors.

The A90K can access Sony Pictures Core, a movie streaming platform exclusive to higher-end Sony TVs that allows you to watch uncompressed 4K movies. Sony includes 10 credits to build your Sony Pictures Core library, plus 24 months of streaming access. The aforementioned library is more limited than other streaming services, but it’s the closest you’ll get to watching a 4K Blu-ray without having to pop in a disc. Sony also offers the A90K in a 48-inch size, and you can pick one up at Amazon and Best Buy for around $1,298 ($102 off).

Sony A90K

Where to Buy:

Sony A95L

Sony’s 55-inch A95L is a premium TV with features that should appeal to gamers and cinephiles alike, and you can get it for around $2,198 ($601 off) at Amazon, B&H Photo, and Best Buy. The TV has a 120Hz panel and two HDMI 2.1 ports (four HDMI ports total), so you can play games in 4K at up to 120 frames per second. Its two HDMI 2.0 ports are fine for last-gen consoles like the original Nintendo Switch. If you connect a PS5, the TV will adjust its video settings based on the genre of game you’re playing, which is a nice touch, but games on that console will look incredible on any OLED set.

Sony’s Cognitive Processor XR powers the A95L, which enables better motion processing so sports and games look less blurry. It also claims to improve the contrast and colors compared to previous generation Sony TVs. It has a peak brightness of 1,300 nits according to lab tests by Tom’s Guide, which is higher than most of the other OLED TVs we found on sale.

The A95L is a Bravia-series TV, which means it can access Sony’s Picture Core. This video on demand service has the highest-bitrate (aka video quality) of any streaming platform, which means what you watch will look closer to an uncompressed 4K Blu-ray than a 4K stream from Netflix. Its library is limited, but Sony includes 10 credits with A95L, so you can download movies to keep forever, and a 24-month subscription that lets you stream videos from the library.

If you want a higher-end OLED TV, Sony’s A95L is a great choice and has features you won’t find on non-Sony TVs. You can also get the 65-inch model on sale for around $2,898 ($601 off) at Amazon, Best Buy, and B&H Photo.

Sony A95L

An image of Sony's XR A95L on top of a media center.

Where to Buy:

Update, August 19th: Updated pricing / availability and added a newer deal on Sony’s A90K.

The Verge

The best deals on 4K TVs

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